R BakerJan 11, 20173 minWhat's in a name?As I come across more and more people in my travels and I explain to them what I do I often get the question: "Where did you come up with...
R. BakerSep 21, 20163 minEffective Story TellingThink of your favorite commercial. Have you got it? Play it through in your head... Why does it appeal to you? What is it about the...